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AI-Integrated Digital Marketing Professional Program

AI-Integrated Digital Marketing Professional Program

 

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AI-Integrated Digital Marketing Professional Program

Build industry-ready skills with practical training, expert guidance and career-focused learning.

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🏆 100% Placement Assistance
Duration

3 Months

⏳
Total Hours

120 Hours

🕒
Schedule

Monday – Friday

📅
Mode

Offline / Online

💻
Modules

12 Modules

🎓

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Overview Modules Job Outcomes Enquire Now Placements Certificate

Course Overview

The AI-Integrated Digital Marketing Program at Jigsaw Techno Hub is a career-focused training program designed to help students master modern digital marketing using the latest AI-powered tools and industry best practices. From content creation and social media marketing to SEO, website development, performance marketing, and analytics, students gain practical, hands-on experience through real-world projects and live assignments. Whether you're a beginner, graduate, working professional, or entrepreneur, this program equips you with the skills and confidence to build a successful career in the digital marketing industry.

By the end of the programme, students will:

  • Master Digital Marketing Fundamentals
  • Use AI tools for content, design, SEO, and advertising
  • Execute real-world campaigns
  • Build a professional portfolio
  • Become job-ready for Digital Marketing Executive and Specialist roles

COURSE MODULES

01 | Digital Marketing Fundamentals

Students will learn the core concepts of digital marketing and understand how businesses use online channels to attract and convert customers.

Topics Covered

  • Introduction to Digital Marketing

  • Evolution of Marketing (Traditional vs Digital)

  • Types of Digital Marketing Channels

  • Understanding the Marketing Funnel

  • Customer Journey Mapping

  • Buyer Persona Creation

  • Digital Marketing Career Opportunities

  • Digital Marketing Terminologies

  • KPIs and Marketing Metrics

  • Creating a Basic Digital Marketing Strategy

Practical Activities

  • Create Buyer Personas

  • Customer Journey Mapping

  • Analyze Digital Marketing Examples

  • Build a Simple Marketing Strategy

02| AI for Digital Marketing

Students will understand how Artificial Intelligence improves marketing productivity.

Topics Covered

  • Introduction to Artificial Intelligence

  • What is Generative AI?

  • AI Applications in Marketing

  • Prompt Engineering Basics

  • AI Content Creation

  • AI Research Techniques

  • AI Ethics

  • AI Productivity Tips

AI Tools

  • ChatGPT

  • Gemini

  • Claude

  • Perplexity

Practical Activities

  • Create AI Prompts

  • Generate Marketing Ideas

  • Research Competitors using AI

  • Content Generation Practice

03|Content Marketing & Social Media Basics

Topics Covered

  • Content Marketing Fundamentals

  • Content Strategy

  • Blog Writing

  • Social Media Content Writing

  • Caption Writing

  • Storytelling Techniques

  • Content Calendar Planning

  • Hashtag Strategy

  • Introduction to Personal Branding

AI Tools

  • ChatGPT

  • Jasper AI

  • Copy.ai

  • Notion AI

Practical Activities

  • Write Blog Articles

  • Generate Captions

  • Prepare 30-Day Content Calendar

  • Create Content Ideas using AI

04| Canva & Creative Design

Topics Covered

  • Graphic Design Basics

  • Color Theory

  • Typography

  • Branding Basics

  • Canva Interface

  • Social Media Post Design

  • Carousel Design

  • Poster Design

  • AI Image Generation

  • Brand Kit Creation

Tools

  • Canva

  • Adobe Express

  • DALL·E

Practical Activities

  • Design Instagram Posts

  • Create Posters

  • Create Reels Covers

  • Build Brand Kit

05| Social Media Marketing

Topics Covered

  • Facebook Marketing Basics

  • Instagram Marketing

  • LinkedIn Marketing

  • YouTube Basics

  • Content Scheduling

  • Community Management

  • Organic Growth Techniques

Practical Activities

  • Create Social Media Calendar

  • Profile Optimization

  • Reels Planning

  • LinkedIn Profile Enhancement

06 | Website Development using WordPress & AI

Topics Covered

  • Website Fundamentals

  • Domain & Hosting

  • WordPress Installation

  • Dashboard Overview

  • Themes & Plugins

  • Elementor Page Builder

  • Landing Page Design

  • Contact Forms

  • Website Security Basics

  • Website Speed Optimization

  • AI Website Content Generation

Practical

  • Build Business Website

  • Create Landing Page

  • Lead Capture Forms

  • Mobile Optimization

07| Search Engine Optimization (SEO)

Topics Covered

  • How Google Search Works

  • Keyword Research

  • Search Intent

  • Competitor Analysis

  • On-Page SEO

  • Technical SEO

  • Off-Page SEO

  • Local SEO

  • AI SEO

  • Google Search Console

  • Google Analytics Basics

  • SEO Audits

Tools

  • Semrush

  • Ahrefs

  • Google Search Console

  • Google Analytics

  • ChatGPT

Practical

  • SEO Audit

  • Keyword Research Project

  • Website Optimization

  • Competitor Analysis

08| Advanced Social Media Marketing

Topics Covered

  • Social Media Algorithms

  • Instagram Growth Strategy

  • Facebook Engagement Strategy

  • LinkedIn Branding

  • YouTube Optimization

  • Community Building

  • Influencer Marketing Basics

  • AI Social Media Planning

  • Social Media Analytics

Practical

  • Monthly Content Plan

  • Reels Strategy

  • LinkedIn Branding

  • Community Engagement

09| Marketing Analytics

Topics Covered

  • Google Analytics 4

  • UTM Parameters

  • Conversion Tracking

  • Looker Studio Basics

  • Marketing Dashboards

  • Campaign Reporting

Practical

  • Dashboard Creation

  • Website Analytics

  • Campaign Reports

Intermediate Course Outcome

Students will be able to:

  • Build Professional Websites

  • Optimize Websites for Google

  • Manage Multiple Social Media Platforms

  • Analyze Marketing Performance

  • Execute Organic Marketing Campaigns

10 | Meta Ads Mastery

Topics Covered

  • Meta Business Suite

  • Business Manager Setup

  • Campaign Objectives

  • Audience Research

  • Custom Audiences

  • Lookalike Audiences

  • Pixel Installation

  • Conversion API

  • Lead Generation Campaigns

  • Sales Campaigns

  • Remarketing

  • AI Ad Copy Creation

  • AI Creative Optimization

  • Budget Optimization

  • Campaign Scaling

Practical

  • Launch Live Campaigns

  • Pixel Setup

  • Lead Generation Campaign

  • Conversion Campaign

  • Campaign Optimization

11| Google Ads Mastery

Topics Covered

  • Google Ads Interface

  • Search Campaigns

  • Display Campaigns

  • Video Campaigns

  • Shopping Campaign Basics

  • Performance Max

  • Keyword Match Types

  • Bidding Strategies

  • Conversion Tracking

  • AI Ad Copy

  • AI Keyword Research

  • Campaign Optimization

Practical

  • Create Live Search Campaign

  • Display Campaign

  • Performance Max Campaign

  • Conversion Tracking

  • Optimization Exercises

12| Marketing Automation, Freelancing & Career Development

Topics Covered

  • Marketing Automation

  • Zapier

  • Make.com

  • Email Automation Basics

  • Resume Building

  • LinkedIn Optimization

  • Freelancing Platforms

  • Client Proposal Writing

  • Pricing Strategies

  • Interview Preparation

  • Portfolio Development

  • Personal Branding

Practical

  • Resume Creation

  • LinkedIn Optimization

  • Automation Workflow

  • Freelancer Profile Setup

13| Industry Capstone Project

Students will execute a complete digital marketing campaign for a real or simulated business.

Project Deliverables

  • Market Research

  • Buyer Persona

  • Marketing Strategy

  • Business Website

  • SEO Optimization

  • Content Calendar

  • Graphic Creatives

  • Meta Ad Campaign

  • Google Ads Campaign

  • Analytics Dashboard

  • Final Project Presentation

Job Outcomes

  • Digital Marketing Executive
  • Digital Marketing Specialist
  • Performance Marketing Executive
  • Performance Marketing Analyst
  • Meta Ads Specialist
  • Google Ads Specialist
  • SEO Specialist
  • Social Media Marketing Specialist
  • Content Marketing Specialist
  • Growth Marketing Executive
  • Marketing Automation Executive
  • Digital Marketing Consultant
  • Marketing Analyst
  • E-commerce Marketing Executive
  • Lead Generation Specialist
  • AI Marketing Specialist

Enquire Now

Ready to build your digital marketing career? Learn AI-powered digital marketing through practical projects, live campaigns and career-focused training.

✓ AI-Powered Learning ✓ Practical Projects ✓ Live Campaigns ✓ Portfolio Building ✓ Placement Assistance

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Placements

Destimona thomas

Software Developer

Edwin Antony

Software Developer

Destimona thomas

Software Developer

Destimona thomas

Software Developer

Destimona thomas

Software Developer

Course Cetificate

Certificate

The Cloud Computing & DevOps Professional Program at Jigsaw TechnoHub is designed to help learners build practical skills in cloud infrastructure, Linux, networking, virtualization, DevOps practices, automation, containerization, and cloud deployment.

 

  • Work with Linux and cloud infrastructure
  • Understand networking and virtualization
  • Deploy applications on cloud platforms
  • Use Git and GitHub for version control
  • Build and manage Docker containers
  • Create CI/CD pipelines
  • Automate infrastructure deployment
  • Work with Infrastructure as Code

Ready to Build Your Future?

Your journey from graduate to professional starts here.Join Jigsaw TechnoHub and gain the skills, confidence, and industry exposure needed to succeed in today's competitive job market.

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