AI-Integrated Digital Marketing Professional Program
AI-Integrated Digital Marketing Professional Program
Build industry-ready skills with practical training, expert guidance and career-focused learning.
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🏆 100% Placement Assistance
Duration
⏳
3 Months
Total Hours
🕒
120 Hours
Schedule
📅
Monday – Friday
Mode
💻
Offline / Online
Modules
🎓
13 Modules
Course Overview
The AI-Integrated Digital Marketing Program at Jigsaw TechnoHub is a Digital Marketing course in Coimbatore, built around how marketing teams actually work today. You'll learn to plan content, grow social channels, rank on search, and run paid campaigns, with AI tools doing the heavy lifting at every step.
The SEO Specialist certification, Performance Marketing course, and Social Media Marketing training are all covered through live projects, not slides. It's open to freshers, working professionals, and business owners, and it’s available as n online digital marketing course with placement support.
By the end of the programme, students will:
- Master Digital Marketing Fundamentals
- Use AI tools for content, design, SEO, and advertising
- Execute real-world campaigns
- Build a professional portfolio
- Become job-ready for Digital Marketing Executive and Specialist roles
COURSE MODULES
01 | Digital Marketing Fundamentals
This first module lays the groundwork for our Digital Marketing course in Coimbatore. You’ll see how brands use online channels to reach people, earn their interest, and turn that interest into sales.
Topics Covered
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Introduction to Digital Marketing
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Evolution of Marketing (Traditional vs Digital)
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Types of Digital Marketing Channels
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Understanding the Marketing Funnel
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Customer Journey Mapping
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Buyer Persona Creation
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Digital Marketing Career Opportunities
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Digital Marketing Terminologies
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KPIs and Marketing Metrics
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Creating a Basic Digital Marketing Strategy
Practical Activities
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Create Buyer Personas
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Customer Journey Mapping
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Analyze Digital Marketing Examples
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Build a Simple Marketing Strategy
02| AI for Digital Marketing
Here you’ll learn how AI saves hours on everyday marketing work, from brainstorming and research to drafting. This module sets up the AI-integrated Digital Marketing Program’s hands-on approach for everything that follows.
Topics Covered
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Introduction to Artificial Intelligence
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What is Generative AI?
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AI Applications in Marketing
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Prompt Engineering Basics
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AI Content Creation
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AI Research Techniques
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AI Ethics
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AI Productivity Tips
AI Tools
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ChatGPT
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Gemini
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Claude
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Perplexity
Practical Activities
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Create AI Prompts
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Generate Marketing Ideas
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Research Competitors using AI
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Content Generation Practice
03|Content Marketing & Social Media Basics
This module teaches you how to plan and write content that people actually want to read and share. You'll learn how brands build a voice and stay consistent across platforms, using AI to speed up the drafting.
Topics Covered
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Content Marketing Fundamentals
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Content Strategy
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Blog Writing
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Social Media Content Writing
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Caption Writing
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Storytelling Techniques
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Content Calendar Planning
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Hashtag Strategy
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Introduction to Personal Branding
AI Tools
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ChatGPT
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Jasper AI
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Copy.ai
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Notion AI
Practical Activities
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Write Blog Articles
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Generate Captions
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Prepare 30-Day Content Calendar
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Create Content Ideas using AI
04| Canva & Creative Design
Good marketing needs good visuals, and you’ll learn to make them yourself. You'll design posts, banners, and brand kits in Canva, with AI features helping you turn ideas into finished creatives quickly.
Topics Covered
-
Graphic Design Basics
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Color Theory
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Typography
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Branding Basics
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Canva Interface
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Social Media Post Design
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Carousel Design
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Poster Design
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AI Image Generation
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Brand Kit Creation
Tools
-
Canva
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Adobe Express
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DALL·E
Practical Activities
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Design Instagram Posts
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Create Posters
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Create Reels Covers
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Build Brand Kit
05| Social Media Marketing
This is the core of our Social Media Marketing training, where you’ll manage real brand pages on the major platforms. You'll plan calendars, grow audiences, and track what’s working, using AI tools to schedule smarter and respond faster.
Topics Covered
-
Facebook Marketing Basics
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Instagram Marketing
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LinkedIn Marketing
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YouTube Basics
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Content Scheduling
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Community Management
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Organic Growth Techniques
Practical Activities
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Create Social Media Calendar
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Profile Optimization
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Reels Planning
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LinkedIn Profile Enhancement
06 | Website Development using WordPress & AI
You'll build a complete, working business website in WordPress without writing code. AI tools help you draft page copy, plan the layout, and fix issues faster, so you finish with a site you can show to clients and employers.
Topics Covered
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Website Fundamentals
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Domain & Hosting
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WordPress Installation
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Dashboard Overview
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Themes & Plugins
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Elementor Page Builder
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Landing Page Design
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Contact Forms
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Website Security Basics
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Website Speed Optimization
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AI Website Content Generation
Practical
-
Build Business Website
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Create Landing Page
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Lead Capture Forms
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Mobile Optimization
07| Search Engine Optimization (SEO)
This module is the foundation of our SEO Specialization certification. You'll learn how to find the right keywords, optimize pages, build links, and move a site up the rankings, with AI helping you with research and content planning.
Topics Covered
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How Google Search Works
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Keyword Research
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Search Intent
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Competitor Analysis
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On-Page SEO
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Technical SEO
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Off-Page SEO
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Local SEO
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AI SEO
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Google Search Console
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Google Analytics Basics
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SEO Audits
Tools
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Semrush
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Ahrefs
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Google Search Console
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Google Analytics
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ChatGPT
Practical
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SEO Audit
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Keyword Research Project
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Website Optimization
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Competitor Analysis
08| Advanced Social Media Marketing
Once the basics are solid, you’ll move on to deeper strategy: community building, influencer collaborations, and paid social. You'll work on live campaigns and learn how to adjust them using AI-driven insights.
Topics Covered
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Social Media Algorithms
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Instagram Growth Strategy
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Facebook Engagement Strategy
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LinkedIn Branding
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YouTube Optimization
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Community Building
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Influencer Marketing Basics
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AI Social Media Planning
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Social Media Analytics
Practical
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Monthly Content Plan
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Reels Strategy
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LinkedIn Branding
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Community Engagement
09| Marketing Analytics
Numbers tell you what’s working and what isn’t, and you’ll learn to read them with confidence. You'll set up tracking, build reports, and turn campaigns data into clear decisions, with AI tools helping you spot patterns quickly.
Topics Covered
-
Google Analytics 4
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UTM Parameters
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Conversion Tracking
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Looker Studio Basics
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Marketing Dashboards
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Campaign Reporting
Practical
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Dashboard Creation
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Website Analytics
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Campaign Reports
Intermediate Course Outcome
Students will be able to:
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Build Professional Websites
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Optimize Websites for Google
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Manage Multiple Social Media Platforms
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Analyze Marketing Performance
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Execute Organic Marketing Campaigns
10 | Meta Ads Mastery
You'll learn to build, launch, and optimize paid campaigns on Facebook and Instagram. This module is a key part of our Meta Ads and Google Ads certification course, and you’ll manage real ad budgets while using AI to test creatives and sharpen targeting.
Topics Covered
-
Meta Business Suite
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Business Manager Setup
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Campaign Objectives
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Audience Research
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Custom Audiences
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Lookalike Audiences
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Pixel Installation
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Conversion API
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Lead Generation Campaigns
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Sales Campaigns
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Remarketing
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AI Ad Copy Creation
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AI Creative Optimization
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Budget Optimization
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Campaign Scaling
Practical
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Launch Live Campaigns
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Pixel Setup
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Lead Generation Campaign
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Conversion Campaign
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Campaign Optimization
11| Google Ads Mastery
Here you’ll cover Search, Display, and YouTube campaigns from setup to optimization. It's the heart of our Performance Marketing course, where you’ll learn to cut wasted spend and improve results, with AI helping you with keywords, ad copy, and bid decisions.
Topics Covered
-
Google Ads Interface
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Search Campaigns
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Display Campaigns
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Video Campaigns
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Shopping Campaign Basics
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Performance Max
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Keyword Match Types
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Bidding Strategies
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Conversion Tracking
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AI Ad Copy
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AI Keyword Research
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Campaign Optimization
Practical
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Create Live Search Campaign
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Display Campaign
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Performance Max Campaign
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Conversion Tracking
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Optimization Exercises
12| Marketing Automation, Freelancing & Career Development
This module shows you how to automate repetitive marketing tasks and turn your skills into income. You'll learn to set up workflows, find freelance clients, and prepare for interviews, which makes it a strong step in an online digital marketing course with placement.
Topics Covered
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Marketing Automation
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Zapier
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Make.com
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Email Automation Basics
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Resume Building
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LinkedIn Optimization
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Freelancing Platforms
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Client Proposal Writing
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Pricing Strategies
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Interview Preparation
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Portfolio Development
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Personal Branding
Practical
-
Resume Creation
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LinkedIn Optimization
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Automation Workflow
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Freelancer Profile Setup
13| Industry Capstone Project
You'll finish the program by running a full campaign for a real business, from strategy and content to ads and reporting. The result is a portfolio piece that proves what you can do, ready to show hiring managers in your job search.
Project Deliverables
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Market Research
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Buyer Persona
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Marketing Strategy
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Business Website
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SEO Optimization
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Content Calendar
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Graphic Creatives
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Meta Ad Campaign
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Google Ads Campaign
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Analytics Dashboard
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Final Project Presentation
Job Outcomes
- Digital Marketing Executive
- Digital Marketing Specialist
- Performance Marketing Executive
- Performance Marketing Analyst
- Meta Ads Specialist
- Google Ads Specialist
- SEO Specialist
- Social Media Marketing Specialist
- Content Marketing Specialist
- Growth Marketing Executive
- Marketing Automation Executive
- Digital Marketing Consultant
- Marketing Analyst
- E-commerce Marketing Executive
- Lead Generation Specialist
- AI Marketing Specialist
Enquire Now
Ready to build your IT career? Learn AI-powered software courses with Jigsaw through practical projects, real-world datasets and career-focused training.
✓ AI-Powered Learning
✓ Practical Projects
✓ Real-World Datasets
✓ Portfolio Building
✓ Placement Assistance
Placements
Simple steps, Limitless Possibilities
Joseph Price
Data Science
Paul Shajan
Digital Marketing
Thomas
Digital Marketing
Course Cetificate
Certificate
The AI Integrated Digital Marketing Program at Jigsaw TechnoHub is built to give learners practical, job-ready skills in content creation, social media, SEO, paid advertising, analytics, and AI-powered marketing. Complete the program and you’ll earn a certificate that backs your SEO Specialist certification, Performance Marketing, and Social Media Marketing skills with real project work.
- Plan and run digital marketing campaigns across channels
- Use AI tools for content, design, research, and ad creation
- Create engaging posts and brand visuals with Canva
- Build and manage a business website on WordPress
- Optimize websites to rank higher on search engines
- Run and optimize campaigns through our Meta Ads and Google Ads certification course
- Track results and build reports with marketing analytics
- Automate marketing tasks and complete a live capstone project
Ready to Build Your Future?
Your journey from graduate to professional starts here.Join Jigsaw TechnoHub and gain the skills, confidence, and industry exposure needed to succeed in today's competitive job market.